Magazine article Management Today

Brain Food: Speaking out - Ben Verwaayen, CEO, BT Group

Magazine article Management Today

Brain Food: Speaking out - Ben Verwaayen, CEO, BT Group

Article excerpt

Ben Verwaayen kicked off FT Conferences' two-day telecoms event and batted not an eyelid as he was almost introduced as Mr Volkswagen. He went for the pacing-tiger style as, without a note or slide, he set out his overview of the state of play. His message was simple: telecoms companies had spent the past few years rebuilding their balance sheets; now it was time to expand again with innovative services. 'Telecoms has become like oil. It is the vital ingredient for competitiveness in companies.'

His big new thing was convergence between telecoms and IT - ICT is now the hip acronym in telecoms. But we've been hearing about convergence for years, and Verwaayen offered little new except to say that it really is coming and that companies will have to sharpen up to consumers' demands.

Before long, you'll be able to decide that what starts as a phone call to you can be turned into an e-mail. …

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