Magazine article Management Today

Brain Food: If I Had to Start Again

Magazine article Management Today

Brain Food: If I Had to Start Again

Article excerpt

I would do it pretty much how I did it before - it worked out very well, and far better than I ever thought it would. I'm satisfied with the life that I've lived and the people that I've known. To succeed in PR, you must be able to work with other people. You can be a star performer, but you can't get there yourself. From a career standpoint, the most important decision I made was to go to New York as a teenager. I recognised that I was a fairly competent writer in high school, and in those days if you were an aspiring writer, New York was the place to be. As a kid, I dreamt of being editor of the New York Times: I'm really enthralled by journalists.

In fact, I wish I could have taken a couple of years off to work on a daily newspaper. I look back and I'm very pleased with what I've accomplished, although there are a few situations along the way I would have done differently.

For example, Burson-Marsteller started out specialising in business-to-business clients, many selling technical products or services, but we did not keep pace with advances in technology and were late going after clients manufacturing and marketing computers. …

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