Magazine article Communication World
From the Editor
This issue of Communication World focuses on communication business strategy and counsel and it's often the most interesting and challenging to compile. That's because its contents underscore the complexities of defining and relating the core importance of communication within an organization. It's a reminder of how sometimes the most critical aspects of organizational effectiveness are also the most difficult to translate into plans and actions. The authors in this issue offer some help. Paul Sanchez defines corporate culture and shows how to make the intangible tangible, while Rodney Gray reveals how to get started with demonstrating the real value of internal communication. Carol Kinsey Goman walks us through real-life communication success stories, and Cheryl Zurawski offers research that supports the importance of conversation.
And as we wrap up another year at Communication World, we have an amazing anniversary to commemorate. Columnist Phil Douglis is celebrating his 40th year of writing for IABC and its predecessor, the International Council of Industrial Editors. Since 1964, Phil has been the voice of visual communication, speaking out for photographs that communicate meaning, well before the field of photojournalism was fully understood. …