Magazine article CRM Magazine

Waiting for Wireless: Can On-Demand CRM Developers Cleanly Cross over into Offline Operation?

Magazine article CRM Magazine

Waiting for Wireless: Can On-Demand CRM Developers Cleanly Cross over into Offline Operation?

Article excerpt

Salesforce.com made its name providing reliable CRM information to any corporate user with a live Internet connection. Highlighting a growing trend, that of CRM developers increasingly competing across a broader landscape of client size and complexity, the on-demand provider has shifted to highlighting its capability to run on tiny wireless devices, even in an offline capacity--not normally a core strength of a browser-based product.

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The change was inevitable, but the results are not guaranteed, as CRM developers must increasingly learn new tricks to work where their clients work. "Most salespeople aren't in the office 40 hours a week ... so there are questions [of mobile access] that have always needed to be answered," says Martin Schneider, enterprise software analyst at The 451 Group. "Everybody is trying to up the ante to make [access] as close to real time as possible," regardless of where or when the user touches the CRM system.

The transition between interface architectures is not always a smooth one, as anyone who remembers the ragged migrations to a Web-based interface for popular CRM systems like Siebel and SalesLogix of a few years back can attest. …

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