Magazine article Marketing

Helpline

Magazine article Marketing

Helpline

Article excerpt

Samuel Solley takes the hassle out of finding the right product or service - you ask the question, he'll provide the answer.

REPEAT BUSINESS

Q. We would like to get regular feedback from customers to retain them and improve services, but we don't have the time or resources to do it? Can you help?

A. Having worked so hard to win customers, it would be a shame to lose them. To ensure that doesn't happen, you could contact Spark Response (0800 328 5880), which provides a team of agents to handle questionnaires, courtesy calls, win-back and up-sell activity.

You can receive daily, weekly or monthly reports, which can be analysed by a client service team to help you improve future promotions. Alternatively, take a look at Marketing's contact centre league tables (27 April) for providers of similar services.

DRESSED UP

Q. Next month is our company's 10th anniversary and we would like to do something a little different. Any novel ideas?

A. Why not add some character to your festivities by calling Rainbow Productions (020 8545 0700), which provides costume characters and mascots for any occasion. It offers a fabulous range of more than 70 famous characters, from The Simpsons to The Flintstones.

Alternatively, Rainbow can create your own company logo costume for about pounds 3000. Naturally, it will be yours to keep for use at any future events.

Don't worry about ending up as the back-end of the pantomime cow - Rainbow provides specially trained 'costume artists'. …

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