Magazine article Mortgage Banking

First American Launches Hispanic Real Estate/financial Services Center

Magazine article Mortgage Banking

First American Launches Hispanic Real Estate/financial Services Center

Article excerpt

THE FIRST AMERICAN CORPORATION, SANTA Ana, California, has launched its MSN Latino Personal Finance Center, a Spanish-language Web site offering financial education and planning resources for the U.S. Hispanic market.

Accessible under the "Finanzas" area of the MSN Latino site (www.msnlatino.com), the MSN Latino Personal Finance Center provides resources for Hispanics about major economic decisions consumers face, including financial planning, insurance, banking, credit management, investing, home-buying and more. The center will direct visitors to a variety of online and offline financial resources from service providers with established programs for Hispanic consumers. Sponsor organizations, including First American, Freddie Mac, National City Mortgage, Operation HOPE Inc. and the National Association of Hispanic Real Estate Professionals (NAHREP) will offer extensive, in-language educational content and direct links to special programs or customer service personnel dedicated to supporting business generated through the Personal Finance Center.

First American reported that, according to a 2004 study by Internet measurement firm comScore Media Metrix, Hispanic online activity increased 37 percent between March 2003 and March 2004, compared with only 6 percent growth in the general market. Similar studies by Nielsen Media Research found that, in a given week, Hispanic Internet users spent twice as many hours at home visiting Web sites than reading Spanish-language newspapers and magazines, according to First American. …

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