Magazine article Editor & Publisher

Monthly Newspaper Covers the World Environment

Magazine article Editor & Publisher

Monthly Newspaper Covers the World Environment

Article excerpt

WITH ENVIRONMENTAL NEWS often on front pages and environmental reporting a specialty beat in its own right, is there a market for an environmental newspaper?

The Earth Times thinks so.

The not-for-profit paper sprouted last year, in time for the U.N. Conference on Environment and Development in Rio de Janeiro, with seed money from the New York Times Foundation.

Though it publishes monthly, it also offers dozens of special editions a year, including daily coverage of international environmental gatherings, so that by mid-July, it had produced 26 papers this year.

Earth Times prints about 25,000 copies a month, most of them mailed free to important policy-makers or distributed through the United Nations. About 2,000 are sold. The cover price is $2.50, but subscriptions go for $36 a year for individuals, $50 for institutions.

Headquartered in the Daily News Building in New York and published by the Earth Pledge Foundation, Earth Times has a full-time staff of four, including one writer. Most of its labor comes from volunteers, part-timers, temporaries and free-lancers, many of them former New York Times hands.

Other contributors have names such as Bill Clinton and Al Gore. Jimmy Carter is working on a piece.

Theodore Kheel, a longtime New York newspaper labor negotiator and Earth Pledge founder, is publisher and occasional columnist. Writers include Scientific American chairman emeritus Gerard Piel, former Times columnist Richard F. Shepard and retired Timesman C. …

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