Magazine article Marketing

Marketing Mix: We'll Call You - Oddbins

Magazine article Marketing

Marketing Mix: We'll Call You - Oddbins

Article excerpt

We called the off-licence chain for some advice for a christening gift - and not all of it was alcohol-related.

Mktg Hello, I need to buy a christening present and I was thinking about getting a bottle of something that would last until the child is 18 years old. Would Champagne last that long?

Oddbins Probably not. You'd be better off getting a decent red, or port - a pipe of port is a traditional christening gift. That's a crate. Is it for a boy or a girl?

Mktg It's a girl.

Oddbins Hmm, maybe the port wouldn't be so appropriate then - it's rather blokey. Have you got internet access? Let's have a look on the website and see which wines would last that long. Here's a lovely Domaine du Clos des Fees, but it's pounds 89.99.

Mktg That's quite a lot of money, and I wasn't really intending to spend that much.

Oddbins And it is a bit of a risk. There's a one in ten chance that she'll open it up on her 18th birthday and it'll be corked. And then there's the chance that she'll open it with her friends, get very drunk and not appreciate it at all. I'd think about something else if I were you.

I got a lovely silver egg cup and spoon for one of my christening presents, and I always liked using it. Are you based in London? …

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