Magazine article CRM Magazine

Analytics for the Masses: SAS Upgrades Its Enterprise BI Server to Include OLAP, and Query and Reporting Tools

Magazine article CRM Magazine

Analytics for the Masses: SAS Upgrades Its Enterprise BI Server to Include OLAP, and Query and Reporting Tools

Article excerpt

SAS, known for its high-end analytics, is pushing its way downward into organizations with more BI capabilities, a move that endorses IT consolidation in the enterprise. "We're trying to attack the low end of the market to allow nontech users to access more powerful predictive modeling," says Jim Goodnight, Ph.D., CEO of SAS.

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Announced at its SUGI (SAS User Group International) event in April, the BI applications provider is upgrading its SAS Enterprise BI Server, a component of the SAS 9 Intelligence Platform, with query and reporting tools, as well as online analytical processing (OLAP) capabilities.

The query and reporting tools enable users to create point-and-click custom reports that cull information from the data warehouse. The upgraded SAS Enterprise BI Server also includes OLAP capabilities, so users can extract and view data from different points of view. For example, a user can run reports of toothbrush sales in New Jersey for the month of March, compare these to toothbrush sales in May, and also contrast them with other product sales in New Jersey in the same time period. …

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