Magazine article ADWEEK

Hunt Takes Ad Job at Creature

Magazine article ADWEEK

Hunt Takes Ad Job at Creature

Article excerpt

LOS ANGELES Nick Hunt, who recently joined Seattle independent Creature, has been on the account side of the advertising business for 15 years. But he revealed a secret about how he goes about his job: "All good account people are closet creatives."

While content to leave the copywriting to others, Hunt, 42, has taken his own creative talents to Creature as a group account director, working with clients including Windstar Cruises and Oberto. Hunt also will "be the other half of the two-headed account monster as far as new business," said the one half, Holly Petitjohn, Creature partner and director of client services. "He's a good mind to have on our pitches."

Hunt said Creature, which celebrates its third year this month, "is a highly creative, extremely entrepreneurial" agency that reminds him of that first job.

"Everyone has ownership in everything, [and is] working for the same goal," he said of the 13-person shop. …

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