Magazine article Marketing

Adwatch: Jersey Royal Potatoes - 'Choice'

Magazine article Marketing

Adwatch: Jersey Royal Potatoes - 'Choice'

Article excerpt

I have a problem. At short notice I have been asked to review one of the 20 best-recalled ads.The problem is that I don't recall any of them. Have I been spending too much time writing them rather than watching them? Or have I been whizzing past them thanks to my Sky+ box? Either way, I have to pick one.

I sort of know what I am going to get with commercials from Homebase and Specsavers. But what about Jersey Royal Potatoes? That sounds a bit different. Maybe it would be a chance to watch something quirky and memorable. I send off a request for a copy of the ad and wait to enjoy my potato surprise.

The ad opens with a wide shot of the Jersey coastline. As the camera pulls back, we see farmers hard at work while a voiceover begins. 'Is it the early summer or the unique soil ...' We then cut to a fork digging up some spuds and the voiceover continues '... or the growers that make Jerseys taste like only Jerseys do?' We then cut to a friendly looking farmer who says 'Take your pick'. The ad concludes with the voiceover delivering the line 'Jersey Royal potatoes, remarkably good taste'. …

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