Magazine article Management Today

Big Business Is Bountiful

Magazine article Management Today

Big Business Is Bountiful

Article excerpt

Yes, Christmas is upon us once again: the distant ring of sleighbells, the clatter of reindeer's hooves on snow-clad roofs, the gimlet-eyed scrutiny of the financial bottom line in tinselled boardrooms up and down the land. So, to help add to the general sense of commercial good cheer, Today has decided to see which British companies have been well-behaved corporate boys and girls since Santa last visited us 12 long months ago by checking out who has been giving what and to whom during the intervening year.

To make this list scrupulously fair, the elfin helpers at the Today Centre for Management Studies Outstation, Lapland have decided to base their results on a formula of giving-per-employee rather than on the more usual giving-as-a-percentage-of-profit quotient, and to restrict it to those firms giving away in excess of [Pound]1 million a year (See box for details of companies which make up the top 10 and bottom 10 of the list). Why? Well, corporate slips and slides tend to make those firms that are faring badly in the present commerical winter seem unwontedly generous under the old system. Thanks to battered profits at the Big Four banks, for example, the NatWest and Lloyds, each appeared to give away some 10. …

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