Magazine article Editor & Publisher

Your Mom, Davenport, Iowa

Magazine article Editor & Publisher

Your Mom, Davenport, Iowa

Article excerpt

I subject every would-be "youth paper" I come across to the Kieran Fitzgerald Test. At 14, my oldest son is a little young for the RedEye demographic, and The Onion says he's not supposed to be reading it for another four years. But he likes the Onion. He ignores RedEye.

Your Mom aces the Kieran Fitzgerald Test. He loves everything about its print version, from the 6-by-10 1/2-inch size, to the funky typography to the blunt, street-talk writing style. It's a tribute to Your Mom's genius that a Chicago kid will devour a paper written by and for kids 200 hundred miles away in Iowa. A paper in which a Rivermont Collegiate junior recently revealed to a waiting world that his cell phone ring tone is the Trillville song Get Some Crunk In Yo' System.

With its first school year behind it, Your Mom -- a Web and print weekly created last year for the 53,032-circulation Quad-City Times by a graduate journalism class at Northwestern University -- is already proving kids can be reached by an engaging online site and a paper that reflects their lives. In the last full week of May, YourMomOnline.com averaged 1,264 unique visitors daily. Your Mom distributes 9,000 copies, including 1,400 inserted into Newspaper in Education copies of the Times. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.