Magazine article Black Enterprise

Bella Figura: Florence Makes Its Best Impression

Magazine article Black Enterprise

Bella Figura: Florence Makes Its Best Impression

Article excerpt

With a history steeped in the arts, Florence. the capital of Italy's Tuscany region, today provides some the world's finest fashion goods. Salvatore Ferragamo is a leading style merchant. There are also the twice-annual fashion trade shows like Pitti Immagine Uomo, which draw international industry leaders to the city in January and June.

"Florence is known for leather and cashmere in the fashion industry, and [most businesspeople] come here for production or buying," says Stacie Henderson, a global marketing operations manager for Ferragamo.

Tourism is also a major business for this postcard-perfect city of about 400 000. Hotels. shops and businesses "have a more American mentality," says Henderson. a Kansas City, Missouri native who has lived and worked in Florence for two and half years. "They know what they have to do to attract us." While African American residents are few, says Henderson, Florence offers a warm welcome to visitors who are drawn by the city's gracious charm and too-rate shopping and dining.

"Here. more than in Milan or Rome. you find lots of English speakers. They're a lot more used to diversity here." explains Henderson who is fluent in Italian and earned a master's degree in fashion management at Milan's SDA Bocconi, one of the country's top business schools. She offers a glimpse into this stylish city.



1 The elegant Hotel Savoy (Piazza della Repubblica 7; 39-055-27-351) "is one of the most chic places for happy hour.... It's a great place for networking," says Henderson. "They're really used to American businesspeople and catering to all of our needs.

* These days, visiting fashionistas favor J.K. Place (Piazza Santa Maria Novella 7; 39-055-2645181) often frequented by Pitti Immagine Uomo show attendees. "If you're coming in from Rome or Milan, it's close to the (train) station. …

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