Magazine article Art Business News

"The Apprentice" Goes Artistic

Magazine article Art Business News

"The Apprentice" Goes Artistic

Article excerpt

NEW YORK--NBC's hit series, "The Apprentice," starring Donald Trump, recently featured two award-winning pop artists, Romero Britto and Burton Morris, who worked with the four remaining candidates on the show (at press time). Their assignment was "The Art Task," which involved creating an original design to "commemorate 50 years of t-shirts being cool" for the company Hanes.

"Britto and I have been friends for the past eight years," says Morris. "Our styles are very different, yet they complement each other nicely because we both are pop artists that use bold colors and upbeat designs."

Britto paints with vibrant colors, playful themes and hard-edged compositions, making his work bold, modern and colorful.

"This was a great opportunity for Britto to incorporate his highly recognizable pop style on a TV show that dominates pop culture," says Melissa Murphy, director of communications for Britto Central.

Britto has created for many corporate companies, such as Absolut, Royal Carribean, Pepsi, Volvo and Nicole Miller. However, he did find the task quite challenging as he is not used to such tight deadlines and working in an office.

"For me, it was a great experience being associated with the show," says Britto. "You learn a lot of things--how to conduct business and how you can succeed in a world where only a few [reach] the top."

Britto exhibits his work in more than 150 galleries, including his own gallery in Miami Beach, FL, and San Paulo, Brazil. …

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