Magazine article Ebony

Bright Smiles, Bright Futures[R]: Colgate and the NDA: Helping to Put Good Oral Health within Every Child's Reach

Magazine article Ebony

Bright Smiles, Bright Futures[R]: Colgate and the NDA: Helping to Put Good Oral Health within Every Child's Reach

Article excerpt

When your goal is to provide 100 million children with free dental screenings, treatment referrals and oral health education by the year 2010, every day is a new opportunity to spread the message of good oral health.

Colgate-Palmolive Company--and the National Dental Association (NDA)--continue to lead the effort to promote better children's oral hygiene and dental care with their Bright Smiles, Bright Futures program.

A Commitment to Promoting Oral Health

Bright Smiles, Bright Futures has been wildly successful at providing the resources, personnel and access to care that are essential to good oral health. No wonder legends like actor Richard Roundtree and superstar athletes, including tennis sensation Venus Williams, NFL star Clinton Portis, and NBA standouts Malik Rose and Luke Walton have lent their support to the program. The result: increased education, awareness and access to dental care for millions of American children.

This past summer, hundreds of children took part in a Bright Smiles, Bright Futures-sponsored initiative to establish and reinforce proper dental health habits. With NBA stars Malik Rose and Luke Walton cheering them on, the children boarded Colgate Mobile Dental Vans for free screenings and treatment referrals performed by NDA professional volunteers.

In October of 2004, Bright Smiles, Bright Futures made its way to Orlando for the American Dental Association's annual conference. That's where tennis superstar Venus Williams promoted oral health literacy and good oral health habits by reading Dr Rabbit's World Tour, a Bright Smiles, Bright Futures book for children.

February of 2005 saw Colgate and the NDA kick off National Children's Dental Health Month with the dedication of a new mobile dental van. One of a fleet of seven, this van will go a long way to help bring better oral health to children and families of the Washington, DC metro area. On hand to celebrate the event was U.S. Surgeon General Dr. Richard Carmona; Dr. Marsha Butler, Colgate's Vice President, Global Oral Health and Professional Relations; Washington Redskins' running back Clinton Portis; and Robert J. Caldwell, DDS, President of the Robert T. Freeman Dental Society, an NDA affiliate.

More Bright Smiles, Bright Futures programs are planned for the summer of 2005. In fact, Colgate is already more than two-thirds of the way to their goal of reaching 100 million children with oral health education and screenings by 2010. "We've already reached 68 million children," said Dr. Butler. "Bright Smiles, Bright Futures is constantly raising the bar in terms of the impact we make on the communities we serve."

"Today, in the United States, there are over 108 million children and adults who lack dental insurance," added Dr. …

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