Magazine article ADWEEK

Psychics and Shiksas: These Ad Execs' First Books Have Nothing to Do with Business

Magazine article ADWEEK

Psychics and Shiksas: These Ad Execs' First Books Have Nothing to Do with Business

Article excerpt

Looking for a good beach read this summer, but Life After the 30-Second Spot, Blink and even Freakonomics feel too much like work? Perhaps these two first novels by advertising veterans will do the trick.

First up is Lord Vishnu's Love Handles, by Will Clarke, an ex-DDB Dallas copywriter who now freelances. The black comedy, published by Simon & Schuster, is about a psychic ex-dot-com millionaire who falls in with paranormal spies, a Charles Manson-loving yogi, a chubby blue incarnation of the Hindu god Vishnu and a pair of mentally conjoined twins. Reached on his book tour (see booktourvirgin.com), the Louisiana-born author says this jambalaya of a story may never have been possible if he didn't work in advertising. "It really is a poor man's MFA program," he says. "You have to produce every day. And it gives you rhinoceros skin. Some people get all John Kennedy Toole when they get rejected. They want to end it all. In advertising, you don't worry about it." Perhaps most important, he adds: "Advertising is a parade of weirdos. That helps with characters."

Movie rights have been snapped up by producer Michael London (Sideways), with David Gordon Green (Undertow) set to direct. (Casting is ongoing.) It's all pretty trippy for Clarke, 35, who was fired from his first copywriting job because "they said I couldn't write." Now, says a book-jacket blurb by Crackpots author Sara Pritchard, he's "part David Sedaris, part Dave Eggers, part Charlie Kaufman, part Hunter S. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.