Business Problem: Employees Don't Share Contacts or Customer Relationships; Tech Solution: Social Networking Applications

Article excerpt

If two companies are competing for the same business, all things being equal the one able to leverage an existing customer relationship throughout its entire organization has a competitive advantage. That's what social networking is for: extending one employee's customer relationship to others throughout the organization. Doing so can lead to an increase in client revenue, better cross-selling opportunities, and increased customer loyalty. The software solutions that fulfill this are as diverse as they are functional. Here, we present three leading solutions to consider.

* Product: Interface Software's InterAction 5.0

Delivery Model: installed application

Price: $389 per user, plus server license fee, modules, services

Business Benefits: InterAction 5.0 sets the bar for professional services. The latest version of Interface Software's relationship management system is tailored for the business models and cultures of accounting, law, management consulting, and financial services.

Capabilities/Functionality: InterAction 5.0 comes equipped with out-of-the-box reports, including contact and company profile reports. Direct support for exporting contacts into Microsoft Excel and Word templates is also included. Data quality tools supply data stewards with tools to ensure data integrity to help prevent lost or repetitive data. Data change functionality provides tools to share information throughout an organization while offering data quality over company contacts. Standard searches are designed to reveal potential problems as part of ongoing data maintenance. A folder dependency analyzer replicates manual processes for automatically moving contacts in and out of mailing lists and other folders. Finally, a dashboard-style interface has been incorporated to improve ease of use.

Contact: For more information contact Interface Software at (630) 572-1400, or visit www.interfacesoftware.com

* Product: Spoke Software's Spoke 2.0

Delivery Model: hosted, Web-based service application

Price: $49 per month, per user introductory rate, a 35 percent reduction from the list price of $79 per month, per user

Business Benefits: Spoke 2.0 allows companies to identify prospects and gain access to decision makers at target accounts. The program accomplishes this by focusing on four key criteria: prospect identification, researching leads, referral requests, and automatic data capture.

Capabilities/Functionality: Spoke identifies prospects by searching your network to identify people and companies you want to target and gather information about them, such as corporate profiles, headquarter locations, financials, and email patterns. …

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