Magazine article ADWEEK

'Do You Watch Short Films on the Web? Why or Why Not?'

Magazine article ADWEEK

'Do You Watch Short Films on the Web? Why or Why Not?'

Article excerpt

I don't, unless it is brought to my attention. Even then, I've been disappointed so often that I'm reluctant to keep trying it. There's not enough time in the day to do that sort of thing.--John Roberts, creative director, Wray Ward Laseter, Charlotte, N.C.

Only if they are advertising-related. I don't seek out short films on their own. That's purely a function of time. I view overall video content about two to three times a week, five minutes at a time. One of my favorite sites for ads is bestadsontv.com.--David Smith, senior vice president/creative director, Rubin Postaer and Associates, Santa Monica, Ca/if.

I watch advertising-related stuff. It's hard to compare myself to an everyday consumer. My favorite things I've watched are all those little film greeting cards at Brawnyman.com. I had a woman friend who had been having health problems. I sent her one of those to cheer her up, and it was very much appreciated. …

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