Magazine article Marketing
Careers: What's It Really like Inside - British Paralympic Association
Will you recruit more marketers in the lead-up to the 2012 Games?
No, marketing for the Paralympics is managed by the London Organising Committee for the Olympic Games.
Were you in Singapore for the announcement of the host city?
No, we watched it in a bar in Trafalgar Square, with ambassadors such as Kelly Holmes and Paralympic athlete Danny Crates. The atmosphere was akin to watching an England penalty shootout.
What will be your main marketing challenge over the next seven years?
To educate about elite disability sport, and make the 2012 Paralympics a global sporting event.
How closely do you work with stars such as athlete Tanni Grey-Thompson and swimmer Jim Anderson?
We come into reasonably regular contact with the Paralympic stars at functions and events. At the recent Visa Paralympic World Cup held in Manchester, Tanni and Jim were both marketed as star attractions.
How hard is it to find sponsorship?
We face the same problems as many other smaller sporting bodies. But the marketing team collaborates on sponsorship with the British Olympic Association marketers.
Does the team go to the Games?
We will be at the 2006 Paralympics in Turin, so it is all hands to the pump. Some will be in China preparing for the Beijing Olympics in 2008.
What are the perks of the job? …