Magazine article The Futurist

Report on WFS Questionnaire Results

Magazine article The Futurist

Report on WFS Questionnaire Results

Article excerpt

In the May-June 2005 issue of THE FUTURIST, readers were invited to respond to a survey on the magazine and other services of the World Future Society. Here is a brief overview of the results.

Respondents overwhelmingly reported that they read THE FUTURIST either for enjoyment or to learn more about fields outside their own specialty (or both). These two responses each received a whopping 73.8% of the responses.

Other reasons for reading: "To learn more about issues concerning my family and children" (57.4%), "To help me in my career" (51.6%), "To help my business" (40.2%), and "For investment ideas/business opportunities" (36.1%).

Of the magazine's sections and features, the World Trends & Forecasts received the highest percentage (61.5%) of "excellent" ratings, followed by Tomorrow in Brief (51.6%) and the feature articles (45.9%).

Readers were also asked to rate other publications and activities of the Society. Of those services that readers used, Future Survey received the highest proportion (50%) of "excellent" ratings, followed by Futurist Update (43.9%) and the Society's conferences (35.4%).

A large percentage of respondents indicated that they do not attend the conferences (45.9%), and only 18% said that they belong to a local chapter. Another service that appears to be overlooked: The Society's Web site, which more than half (51.6%) of respondents said they "never" visit.

THE FUTURIST strives to strike a balance between providing information about the future for all readers and serving the needs of the smaller proportion of readers who wish to participate in other Society activities. (Fewer than one-third of respondents said they read the magazine to learn more about the World Future Society and its activities.)

The editors appreciate all those who responded to the May-June questionnaire and who offered additional comments and suggestions. And we have already implemented some of these suggestions. One reader commented, "Since I read the magazine regularly and did not know there are chapters, perhaps there might be a notice on how one learns about them." In response, we published a two-page listing of local chapter coordinators and their contact information in the July-August issue.

Among the other compliments, criticisms, and suggestions we received:

"Of all of my subscriptions (a bunch), I value WFS publications as the best and most useful and interesting to me. …

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