Magazine article Marketing

Amstrad Notebook

Magazine article Marketing

Amstrad Notebook

Article excerpt

The Amstrad Notebook Computer is a sleek black plastic unit the size of an A4 pad and weighs in at under a kilo. It professes to be a word processor, calculator, address book and alarm clock all rolled into one "idiot-proof" package.

In fact so idiot-proof is the product that Amstrad's founder Alan Sugar used it to write the instructions himself.

The truth is anyone can use it. Switch it on and the small LCD screen tells you the time and date and presents three options -- word processor, calculator and diary/clock/address book. To access these functions -- sorry, bit of jargon creeping in there -- you simply push the four colour-coordinated buttons in the right order.

So to get into the word processor I push the yellow then the red buttons. Once again I have three options -- start a new document, list those I've already begun or print. At all times the computer patiently leads the user with instructions even Noddy could follow. …

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