Magazine article Marketing

ITV Cries Foul over 'Unfair Restrictions.'

Magazine article Marketing

ITV Cries Foul over 'Unfair Restrictions.'

Article excerpt

ITV faces years of uncertainty and will find it more difficult to serve viewers, advertisers and producers if it is forced to abide by last week's OFT ruling on the ITV network programming system, ITV chiefs have claimed.

They are taking legal advice and will next week consider an appeal to the MMC.

Advertisers could find ITV's highest rating programmes moving to non-advertising or low penetration channels and ITV's ability to pull in quality audiences diminished.

ITV believes that the OFT report places unfair restrictions on the Channel 3 licensees, which other broadcasters are exempt from. Greg Dyke, chairman of the ITV Association, describes it as "a charter for Rupert Murdoch".

"It puts ITV at a massive disadvantage against all other UK channels," he says, "we would be surprised if this could be described as fair trading under any circumstances."

ITV claims that the report will allow other broadcasters to poach successful ITV series and therefore drive down the quality of ITV's programming. …

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