Magazine article Marketing

P&G Hails Product First for Baby Dry

Magazine article Marketing

P&G Hails Product First for Baby Dry

Article excerpt

Leading nappy manufacturer Procter & Gamble (P&G) is claiming another first in product innovation this week with the launch of Pampers Baby Dry in the UK.

The new nappy, currently being tested in the Aberdeen area, absorbs moisture faster than the existing Pampers brand, claims P&G.

Pampers Baby Dry incorporates a Baby Dry layer, made from curly cellulose fibres, between the nappy's top sheet and core. It aims to keep the baby dry by drawing moisture into the Baby Dry layer and distributing it throughout the nappy. The layer then dries and the wetness is locked away inside the nappy, away from the baby's skin.

The product, patent pending, is a unique development claims P&G, although no-one from the company is prepared to comment on the duration of the test launch or when it will be rolled out nationally.

Pampers Baby Dry replaces the existing Pampers Maxi nappy part of the Pampers Phases range, was launched in November 1991. …

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