Magazine article Journal of Property Management

"Links" to the Landscape: From Its Golf Course Links to Its Historically Themed Hallways, Property Captures Essence of Arizona

Magazine article Journal of Property Management

"Links" to the Landscape: From Its Golf Course Links to Its Historically Themed Hallways, Property Captures Essence of Arizona

Article excerpt

Paying tribute to the people, events and landscape shaping Arizona's cultural heritage, the Westin Kierland Resort in Scottsdale, Ariz., connects visitors to the state's rich history and natural beauty.

Host to 735 guest rooms, a spa, more than 300 sunny days a year, a 27-hole golf course, food and beverage venues, 160,000 square feet of indoor and outdoor space for functions and a nearby shopping district, the resort--when just a development concept--still needed something to set it apart from the other numerous resorts in the area before it opened for business in 2002.

"What we found here is that people come to Arizona not just for the desert, the mountains, the Grand Canyon or desert golf," said John Field Scovell, president and chief executive officer of Woodbine Development Corporation, one of the development partners on the $180 million project. "It's really the combination--the state's multifaceted character--providing the allure."

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With the help of state historian Marshall Trimble, Woodbine infused cultural heritage and history into the property and adopted the resort's theme, "Treasuring the Essence of Arizona." Adopting historic themes for properties is a Woodbine trademark.

"The theme is the common thread that ties a massive structure like this together and turns it into something more personal," Scovell said. "It is manifested in the property's architecture, interior design, landscape design, down to the names of public spaces and the art accessories that adorn the walls. …

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