Magazine article Marketing


Magazine article Marketing


Article excerpt

Ed Kemp takes the hassle out of finding the right product or service - you ask the question, he'll provide the answer.


Q. We are an experienced events organiser. After each event we conduct regular market research in order to improve the quality of our service. Response rates have never been particularly high. How can we improve the situation?

A. I suggest you take advantage of the new TextPro service from ASI (01189 742 362).

The client decides the questions it would like to ask and the media it wishes to use to present the questions - such as a big screen at a sporting event. The answers can then be texted to a given number and the simplicity of the service should generate higher response rates.

If your budget permits, you could entice people to respond by offering a prize draw.

The service can be set up in as little as half a day, and prices start at about pounds 3000.


Q. As a new company we need a bag that helps distinguish us from the competition. We have a sizable budget but are seeking value for money. Where can we get stylish bags without breaking the bank?

A. There are several bag companies able to deliver excellent products at low prices, but why not give Stokes Packaging (01633 815 555) a try?

Stokes offers a vast range of packaging products from fine boutique carriers to doggy bags.

Why not take a look at its rope-handled paper bags, which come in a wide range of colours and sizes? …

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