Magazine article Marketing

Helpline

Magazine article Marketing

Helpline

Article excerpt

Ed Kemp takes the hassle out of finding the right product or service - you ask the question, he'll provide the answer.

THE LIGHT FANTASTIC

Q: We are confident our latest product is going to take the market by storm. However, I would appreciate some help in creating a spectacular launch for it. We are going to be attending several major trade events in coming months and want to make a real impact.

A: For dazzling effects, I suggest giving PRG Europe (020 8665 8500) a call. It is a supplier of entertainment lighting and equipment, including searchlights and large-format projection, which can create a fantastic look for any product launch, film premiere, corporate conference or concert.

PRG also offers design and production services as well as equipment rental, all coordinated and run by an expert crew.

TRAFFIC SIGNALS

Q: Last year I spent a lot of money redesigning our company website. However, there has been very little change in traffic, and I have no idea where we went wrong. What can I do?

A: Your site may look the part, but if nobody gets to see it, then you are not going to reap the rewards.

It is important that when people type relevant words into a search engine, your company ranks high on the list of results. To achieve better search engine results, try contacting Strange Logic (020 8598 2280).

Companies pay as much as pounds 90 a click to feature on search engines, but sites that appear organically in search results rankings achieve roughly eight times the success rate of paid-for ads. …

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