Magazine article Technology & Learning

Apple Now Sells Computers and Support Separately

Magazine article Technology & Learning

Apple Now Sells Computers and Support Separately

Article excerpt

On April 1, Apple Computer will end its current method for selling computers to schools in favor of a brand-new program.

Schools have always been able to purchase computer equipment directly from Apple at significant discounts, but until now Apple has connected such sales directly to its network of authorized dealers. For many years this was done via the company's installing dealer program, which allowed schools to designate any authorized Apple Education Dealer as the installing dealer.

Eventually Apple replaced the installing dealer program with its Apple Education Sales Consultant (AESC) program, which assigned each school system to a specific authorized dealer and reduced the number of dealers allowed to participate in the program. Under this program, each AESC received a nine percent fee from Apple for all equipment purchased by schools in its sales territory. Half of the fee paid by Apple was considered a sales commission and the other half was to be used by the AESC to provide service, training, and support (STO fees) to the purchasing schools.

According to a company spokesperson, "Apple can no longer afford to operate under this model. …

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