Magazine article Management Review

Delivering the 'Faxtest' Service

Magazine article Management Review

Delivering the 'Faxtest' Service

Article excerpt

In the never-ending search to improve customer service while keeping costs at bay, many companies are trying a new tack-and it's as easy as plugging in a computer and facsimile machine. With fax-on-demand technology, companies now can offer their customers almost instant access to documents, information and other services 24-hours-a-day, 7-days-a-week, without having to maintain an around-the-clock customer service staff.

Essentially, the system is a coupling of an interactive, voice mail-like system with a digital library of documents that can be accessed by virtually any caller with access to a touch tone phone and fax machine. Documents that are available on such a system are scanned, digitized and stored as data on the system's hard disk.

When a caller requests a document, the document is transmitted straight from the hard disk onto the receiving fax machine in as little as 45 seconds. And, unlike most standard fax transmissions, the quality of faxes sent by a digital fax-on-demand system is almost identical to that of the original. A call to World Wide Data Delivery Systems demo line (800-USA-FAX4) can give you a good idea of what the average fax-on-demand system is like. …

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