Magazine article ADWEEK

Infinity Puts 3 Stars in Stern's Stead: CEO: Mainstream Advertisers Won't Have to Shy Away Now

Magazine article ADWEEK

Infinity Puts 3 Stars in Stern's Stead: CEO: Mainstream Advertisers Won't Have to Shy Away Now

Article excerpt

WASHINGTON More than 10 months in the making, the multipronged, regional strategy for 27 Stern stations was more than just naming ex-rocker David Lee Roth in the east and comedian/talk host Adam Carolla in the west to fill the slot left vacant by Stem's impending move to Sirius Satellite Radio. By branding the FM Talk stations as FREE FM, Infinity is on the offensive against satellite radio.

At the very least, Infinity grabbed the agenda back from Stem, who has taken advantage of Infinity's drawn-out deliberations to broadcast a continuous commercial for Sirius on Infinity's dime. Stern seemed irked by the moves, scheduling a prank phone call in the middle of Infinity's press conference.

Stern has been right about one thing: He can't be replaced. That's why Infinity also plans to hire comedian Jimmy Kimmel, who will consult The Adam Carolla Show and serve as an advisor to Infinity. "Don't underestimate the involvement of Kimmel," said Joel Hollander, Infinity chairman/CEO. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.