Magazine article ADWEEK

Just Asking

Magazine article ADWEEK

Just Asking

Article excerpt

'There's been some debate on why an Apple iPod and a Lugz spot are similar. Is plagiarism a problem in advertising?'

It's a problem if the creatives are aware they're biting someone's idea, but sometimes two people 3,000 miles apart just have the same thought.--Bryan Black, svp, group creative director, Deutsch, New York

I think they are conceptually different but artistically similar. It looks like the same art director because they both draw from the same color palette and use silhouettes and graffiti graphics. And let's face it, they are going after the same response from the same audience: street cred. And, no, plagiarism isn't a new problem; it has always been with us and always will be. The best of us just know how to disguise or murder our sources.--Josh Mayer, creative director, Peter A. Mayer Advertising, New Orleans

I think there's a thing called unconscious plagiarism: A lot of creative people are looking at past work for their influences, and every once in a while, they may unintentionally tap into something they've seen before without even thinking about it--probably saw it and forgot about it. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.