Magazine article Marketing


Magazine article Marketing


Article excerpt

Ed Kemp takes the hassle out of finding the right product or service - you ask the question, he'll provide the answer.


Q. Christmas is our busiest and most stressful time of year and I thought it would be fun to buy our clients some novelty stress balls to help them through to the New Year. Can you help?

A. Try Keep Me Promotions (0870 760 5511). It has original stress balls in a variety of designs. You could go for the Stress Guy 2, the Angry Man or the Sumo Wrestler Squeezy.

For less-stressed clients, other gifts might appeal, including a nifty pound keyring. This has a slot for a coin so you need never find yourself without the cash for a gym locker or shopping trolley. Keep Me also offers a selection of lanyards, for those who like a mobile phone around their necks, and novelty mugs that change colour.


Q. We successfully rebranded six months ago. Our new logo features a fox and we would like to turn it into a mascot. Do you have any suggestions?

A. Call Rainbow Productions (0208 545 9510), which makes hundreds of costumes and mascots - from licensed characters such as The Simpsons to brand characters for Lego and Chupa Chups. …

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