Magazine article Marketing

Marketing Mix: We'll Call You - Army Careers

Magazine article Marketing

Marketing Mix: We'll Call You - Army Careers

Article excerpt

Prince William has done it; now we want to sign up. Is there a place for us in the British Army? Army: Hello, careers office. Mktg: Hi, I've been speaking to the Army's main helpline and was told to give you a call. I've been thinking about the Army as a career for a while, but I have this idea it is going to be really rough because I used to live in Aldershot. There were fights every Friday and Saturday night. Army: Ah, yes, that is pretty normal in Aldershot. Mktg: I have a notion that the Army is full of people beating each other. But Prince William has joined, and I thought if toffee-nosed people can do it, so can I. Army: Yes. Aldershot did used to be rough. I joined in 1988 and you didn't go into town unless you were stupid. Mktg: I was a teenager and it made a big impression on me. The Army was the last thing I thought of as a career. But I'm in a boring job and want a change. Your ads on TV show lots of women. Army: Yes, at least 40% of the Army is female now. Mktg: Is there anything you would advise me to look at? Army: Do you have qualifications in maths, science and English? Mktg: I have a degree. Army: There are two options open to you with your education: the officer route or the soldier route. … 
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