Magazine article Marketing

Helpline

Magazine article Marketing

Helpline

Article excerpt

Ed Kemp takes the hassle out of finding the right product or service - you ask the question, he'll provide the answer.

BOOK SMARTS

Q. As the marketing manager for a chain of gift stores, I would like to offer a free gift with purchases above a certain amount to encourage Christmas sales. Any ideas?

A. Call Hamlyn (0207 531 8580), part of the Octopus Publishing group, which offers a range of illustrated, non-fiction books, many of them appropriate for the Christmas season. Why not buy some Christmas recipe titles or books on party food to give to customers?

Since Hamlyn retains the rights to all its books, it is able to brand them with a corporate logo. But bear in mind that the minimum order is 3000.

MAIL ANXIETY

Q. I run a rapidly expanding mail-order catalogue business. We have been handling the mail ourselves locally, but need help dealing with orders from around the country and abroad. Can you suggest a company that can help us?

A. Why not give Advertise a try (01932 231 560)? This family-run business can handle high-volume mailings, sent first or second class. …

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