Magazine article Editor & Publisher

Brainstorming in Boston

Magazine article Editor & Publisher

Brainstorming in Boston

Article excerpt

The nation's newspaper publishers will descend on Beantown April 25-28 to discuss their industry's future

"GETTING BACK TO the Future" is the theme of this year's Newspaper Association of America annual convention, to be held at the Marriott Copley Place and Westin Hotel Copley Place in Boston April 25-28.

"This convention emphasizes a range of core concerns from literacy, diversity and public policy to a new marketing and communications strategy for the industry," outgoing NAA chairman Frank Bennack says in the convention program's welcome to attendees.

Bennack will be succeeded as NAA chairman during the convention by Donald E. Newhouse, president of Advance Publications Inc. on New York's Staten Island.

"We'll also embark on a unique exploration of both the opportunities and threats posed by tomorrow's-and today's--technology," added Bennack, who is president and chief executive officer of the Hearst Corp.

"While the overall economy may appear to be improving, newspapers face an increasingly competitive marketplace and will flourish only if we continue to concentrate on bold, innovative strategies" he said.

President Bill Clinton is scheduled to address the convention on Sunday, April 25, at 4 p.m. in the Marriott's Grand Ballroom. Attendees must be seated by 3:45; no one may enter after the president arrives.

A special session, "Big Ideas for Small Newspapers," will be held at 8:30 a.m. the same day. Attendees at this session will share ideas for generating revenue, containing costs and starting new products for newspapers under 75,000 circulation.

Monday, April 26

"Early-bird" workshops will be held each day, with the first Monday beginning at 7 a.m.

Promotion and event marketing, single-copy sales and newspaper unions will be the topics of Monday's concurrent sessions.

A reception sponsored by Editor Publisher will be held at 7:30 a.m.

Outgoing chairman Bennack will deliver the convention's keynote address at an 8 a.m. breakfast session Monday, followed by a report from Cathleen Black, president and chief executive officer of the NAA.

The NAA annual business meeting will be held at 9:30 a.m. and the Associated Press will conduct its annual meeting at 10 a.m.

AP's former Middle East bureau chief Terry Anderson will address the AP session, and a panel of AP correspondents will discuss President Clinton's first 100 days in office.

Rep. Thomas Foley (D-Wash.), speaker of the House of Representatives, will also speak at the AP luncheon.

Two general sessions will be held Monday afternoon. …

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