Magazine article Marketing

Marketing Mix: We'll Call You - Odeon Cinemas

Magazine article Marketing

Marketing Mix: We'll Call You - Odeon Cinemas

Article excerpt

Harry Potter's Goblet of Fire couldn't stop us freezing in our seat. Could the cinema operator tell us why was it so cold?

Odeon Odeon Cinemas, how can I help you?

Mktg I have been to two of your cinemas in the past few weeks, including a showing of Harry Potter and the Goblet of Fire at Hemel Hempstead, and it was really cold in both cinemas. It was so cold that I struggled to enjoy the films. I noticed that you have put signs up saying the auditoriums are colder than normal, but that isn't very helpful after people have booked their tickets.

Odeon You're not actually through to the cinema. You're through to the booking centre in Stoke. I can pass you on to the cinema, if you like.

Mktg Do you have a number for head office, as I have a few enquiries?

Odeon Let me just see if I can find the number. Just bear with me. Erm ... the only number I have is for the booking office in Hemel Hempstead. I can give you that.

Mktg So you don't have a head office number?

Odeon I'm afraid I don't have a manager's number or anything of that kind.

Mktg Do you know where I could get hold of the number for head office?

Odeon I have no idea, I'm afraid. You could try dialling directory enquiries or something. …

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