Magazine article USA TODAY

Sweet Future for the Fragrance Industry

Magazine article USA TODAY

Sweet Future for the Fragrance Industry

Article excerpt

A revolution in the fragrance industry may lead to peppermint-scented factories, bedrooms laced with lavender, and public aromatherapy bathhouses. Annette Green, president of the fragrance Foundation and vice president of the Olfactory Research Fund in New York, reported to the World Future Society that new scientific discoveries mean that scents increasingly will be used to keep people relaxed, yet alert, creative, and happy.

"Years ago, movie producer Mike Todd introduced |Smell-a-Vision' into theaters across the country so movie-goers would be able to smell what they saw, enhancing the reality of the experience. Though |Smell-a-Vision' wasn't perfected at the time, methods have now been devised to transmit scent to expand our enjoyment of the arts - both in and of the home - by allowing scent and fragrance to accompany sight and sound."

At Bowling Green State University, psychologist Pete Badia is studying the effects of fragrance on sleep and dreams. At the University of Minnesota, psychology professor Mark Snyder is identifying the role of Odor perception in social interaction. This is premised on the widely held view that a person never can have a relationship with someone whose smell he or she doesn't like. …

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