Magazine article CRM Magazine

The Competitive Threat: SAP, Onyx, and Others Look to Seduce Leery Customers

Magazine article CRM Magazine

The Competitive Threat: SAP, Onyx, and Others Look to Seduce Leery Customers

Article excerpt

Oracle faces a knotty situation for integrating and supporting its many product lines: Customers are unsure of the future of their CRM implementations and PeopleSoft customers, in particular, are angry. Other vendors, sensing a fat target, have hoisted the Jolly Roger and are seeking to pirate a piece of Oracle's action. So, what's a user to do?

SAP, Oracle's largest direct competitor, is one logical choice. "[Enterprise software] is a two-player game now, Oracle and SAP," says Martin Schneider, enterprise software analyst for The 451 Group. The range of SAP and mySAP applications, which covers the needs of large enterprises and smaller concerns, coupled with the company's comparatively stable reputation, may entice prospects to give more weight to SAP's solution set. In addition, SAP has its Safe Passage incentive program for existing PeopleSoft and J.D. Edwards customers to jump ship. So far, at least 29 customers have committed to switching, but that's before considering the fallout from Siebel; Safe Passage was extended to Siebel customers on Oct. 17.

Microsoft's CRM 3.0 launch this month also positions the company as a significant threat. As a result of the Siebel acquisition, "Microsoft customers are reexamining their strategy. It's opening up a lot of doors for us," says Brad Wilson, general manager of Microsoft CRM.

Onyx Software, an old hand in CRM, but a relative newcomer to the enterprise space, is another attractive alternative. "Onyx understands where CRM is going, and where it always should have been." In addition, he says Onyx identifies processes and provides a CRM tool set, rather than packaged applications, making its offering more versatile. Onyx has offered $500,000 subsidies for professional services related to switching from an Oracle-owned product to Onyx to sweeten the pot.

[ILLUSTRATION OMITTED]

Even little-guy hosted vendor Salesboom. …

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