Magazine article University Business

Bringing Life-Long Learners Home

Magazine article University Business

Bringing Life-Long Learners Home

Article excerpt

THE IDEA OF SMALL COMMUNITIES on or near campus of residents with connections to the school--whether they're alumni, retired faculty and staff, or local seniors attracted to the campus lifestyle--is not new. And while it's an intriguing idea, at the top of most institutions' to-do lists it is not.

That's where Campus Continuum hopes to help. "We bring together all the parties needed to bring the project to fruition," says Gerard Badler, managing director of the Boston-area firm and former president of a marketing consulting firm spun off from Harvard Business School.

Badler's plan: Establish a network of these residential communities, geared toward life long learners ages 55 and up. Each would be launched under a common brand name, with his firm securing the capital if necessary.

In return, partner schools would publicly endorse the project and provide residents with access to their educational, cultural, and sports programs. While using campus land is what Badler considers ideal, he can help locate nearby land. …

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