Magazine article New Zealand Management

A Leap of Faith: GDC Communications' Move from Antiquated Offices in Mt Wellington to a Greenlane Business Park May Only Be Four Kilometres by Road but It Is Light Years Away in Terms of Changes the Company Has Made to Its Operation and Culture

Magazine article New Zealand Management

A Leap of Faith: GDC Communications' Move from Antiquated Offices in Mt Wellington to a Greenlane Business Park May Only Be Four Kilometres by Road but It Is Light Years Away in Terms of Changes the Company Has Made to Its Operation and Culture

Article excerpt

Publicly listed GDC Communications set up business in 1988 in former army barracks that, for a time, had been a Fisher & Paykel factory on the busy Mt Wellington Highway.

The building initially suited the voice, data and communications networks specialist as it had numerous offices, a big warehouse and parking area for GDC's fleet of vans and trucks used by technicians working on a field service contract to maintain Telecom's core telecommunications infrastructure.

About 18 months ago GDC decided to shift from what Colliers International leasing broker Paul Dyson describes as "ugly, tired and out-of-date premises totally unsuitable for running a modern and efficient business", and was looking for office and warehouse premises.

Telecom terminated GDC's contract at the end of 2003 and the company ditched plans for a new office and warehouse to become an office only tenant. "A growing trend amongst Auckland businesses is to contract out warehousing to logistics companies, drop it or source product from overseas, creating new office only tenants," says Dyson.

GDC along with Dyson began a search in a defined geographical area between Mt Wellington and Greenlane for a quality one level office floor adjacent to the motorway, to house 120 head office and corporate sales staff. The company still has a number of technical staff on the road but a separate base was found for that operation.

It is the third time Dyson has worked with Geoff Lawrie, GDC's managing director, on securing business premises. The first was a lease retention negotiation for Microsoft New Zealand at its former Symonds Street premises, when Lawrie was the IT company's managing director, and the second was moving Microsoft from Symonds Street to Viaduct Harbour.

"It's been interesting working through premises issues for two companies headed by the same managing director. Both times the company's brand and culture were at the forefront of decision making," says Dyson.

For GDC, Macquarie Goodman's new building at Central Park on Great South Road fitted the brief. The company made a big leap, moving to 1400[m.sup.2] over one air-conditioned floor from a multi-storey building of more than double the size. "We have gone from a large inefficient rabbit warren of a building to smaller but more effective space," says Lawrie. …

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