Magazine article CRM Magazine

Microsoft 3.0 Is a Go

Magazine article CRM Magazine

Microsoft 3.0 Is a Go

Article excerpt

Eager to get an early jump on its Microsoft Dynamics CRM 3.0 release, Microsoft beat its expected launch date with aplomb, making the product generally available on December 6, instead of the first quarter of 2006. The product release represents the final race of the company's recent trifecta. "People are looking for a new leader in the CRM space. Siebel is being acquired, we're releasing Microsoft 3.0, and there's an uptrend in CRM interest. That's a perfect storm for Microsoft," says Brad Wilson, general manager of Microsoft CRM.

[ILLUSTRATION OMITTED]

Microsoft Dynamics CRM 3.0 comes chock full of upgrades and runs inside the very familiar Outlook environment. The latest release adds much needed marketing functionality, enabling sales professionals to create and track the effectiveness of their own "Quick Campaigns."

Unlike competing products that bolt on to Outlook, Microsoft Dynamics CRM 3.0 is baked into Outlook. A "Track in CRM" button enables professionals to capture and track incoming emails and subsequent related emails in the CRM database. …

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