Magazine article Editor & Publisher

Wisconsin Paper 'Connects' with Readers

Magazine article Editor & Publisher

Wisconsin Paper 'Connects' with Readers

Article excerpt

When editors at The Journal Times in Racine, Wisc., were looking for a way to keep up single- copy sales between Christmas and the new year, reporter Janine Anderson recalled an old idea. About a year prior, she had heard a National Public Radio story in which a reporter tracked down and interviewed someone who had greatly impacted his or her life. Anderson wanted to expand the idea, forming a chain of community members who had a positive effect on each other's lives, illustrating what even small acts of kindness can inspire.

Anderson began her eight-day series called "We Are All Connected" with a woman who seemed to know everyone in town, recommended by the owner of a local restaurant. She cited a friend she admired who ran a local soup kitchen. That woman, in turn, described a couple who had helped her run the kitchen over the years, and so on.

These tributes continued through seven connections, running Dec. …

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