Magazine article Editor & Publisher

Paper Rebounds in Circ, Revenue

Magazine article Editor & Publisher

Paper Rebounds in Circ, Revenue

Article excerpt

Just before Hurricane Katrina wiped out entire neighborhoods of New Orleans, the city had an estimated population of 463,000. Four months later, officials figured it had an "overnight population," as they call it, of about 100,000.

It would not seem a promising situation for the hometown Times-Picayune. Yet there are signs the paper may not be in nearly the woeful straits so many predicted in the immediate aftermath of Katrina.

For one thing, much of the Times-Picayune's core suburban market escaped significant desolation. "You cross from New Orleans into Metairie, and it's like going from East Berlin to West Berlin in the Cold War, and that's where our readers are," says Editor Jim Amoss.

For the first three Sundays of December, the paper distributed a little more than 200,000 copies, Publisher Ashton Phelps Jr. says. In the FAS-FAX for the six months ended March 31, 2005, the paper reported a Sunday circulation of 288,706 and a daily circulation of 261,573.

Phelps says circulation will continue to grow as more people return, but he says the paper is already gaining circulation in areas where homes are occupied. …

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