Magazine article Marketing

Profile: Ahead of the Game - Richard Teversham, EMEA Director of Marketing and Platform, Xbox

Magazine article Marketing

Profile: Ahead of the Game - Richard Teversham, EMEA Director of Marketing and Platform, Xbox

Article excerpt

Richard Teversham uses his weekly hour-long jog as an opportunity to gather his thoughts. 'My philosophy is to try to enjoy everything you are doing when you are doing it,' he says. A keen skier, white-water rafter and diver, at 41 he does not fit the stereotypical image of men in the games industry.

Teversham has been involved with the Microsoft-owned Xbox brand since its launch in 2002 and was recently promoted to a role overseeing the European marketing of the consoles, games and related products, including accessories and its online offering, Xbox Live (Marketing, 8 February).

He joined Microsoft 'on a whim' from Philips Consumer Electronics in 1994, after spotting an ad in the jobs section of The Times. His first role was as a marketing manager in charge of computer hardware, including a Microsoft mouse, before helping launch the company's first ergonomic keyboard. He then moved into the company's software division, launching products such as Encarta, Picture It! and AutoRoute.

But he has not sought out a particular path; rather, he says his career has come to him. 'I do not believe in having long-term personal goals - you can be disappointed when you get there.'

Teversham cites his co-workers as one of the main reasons he has stayed at the global software giant for 12 years so far. 'At Microsoft you never have a dull day,' he says. Christian Hinchcliffe, managing partner at McCann-Erickson, which handles Xbox's advertising, says he is a popular client. 'He commands enormous respect. He runs a big team, who sing his praises,' he adds.

Teversham's working week is split between Microsoft's UK headquarters in Reading and Xbox's London offices in Soho. On Fridays he works from home in Highgate, North London, where he lives with his wife, Monica. Although new to the European role, a big proportion of his working life was already spent on planes and he frequently travels to Microsoft's US headquarters. In May he will be in Los Angeles to unveil Xbox's Christmas 2006 range at the games industry's most important event, E3.

Originally from Bournemouth, Teversham spent his formative years in Milan after his family moved to Italy when he was six. They then moved to Ireland, where he finished his schooling and obtained a degree in genetics from Trinity College in Dublin. …

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