Magazine article Marketing

Media ABCs: Women's Glossies Lose Ground to Weeklies as Growth Falters

Magazine article Marketing

Media ABCs: Women's Glossies Lose Ground to Weeklies as Growth Falters

Article excerpt

The boom in sales of women's glossy magazines in the first half of 2005 came to a halt as the year tailed off.

Sales in the sector rose only 1% in the June-December period, compared with a 4.2% lift in the thriving women's weeklies sector.

Dawn Bebe, managing director of Emap Elan, believes the glossies sector needs to address sales losses by taking note of the attractions offered by women's weeklies.

'Glossies have tended to focus on luxury products, an aspirational lifestyle, fashion, beauty and emotional issues, which a lot of the weeklies don't,' she said. 'We need to look at how we can alter our products in line with what women want.'

Conde Nast's Glamour continues to lead the field, with a monthly circulation of 585,984, although this was 5.5% lower than the same period in 2004.

The second-biggest seller, NatMags' Good Housekeeping, had a more successful year, registering a 7.7% increase in sales overall compared with 2004, although its performance slipped by 1. …

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