Magazine article Management Today

Brainfood: MT Masterclass - Coaching

Magazine article Management Today

Brainfood: MT Masterclass - Coaching

Article excerpt

What is it? There are almost as many definitions of coaching as there are coaches. Practitioners disagree over whether line managers can also coach their staff, whether mentoring, counselling and 'life coaching' mean the same thing (they don't), whether coaches should offer direction, and whether coaches should be retained for finite periods or semi-permanently.

Masterclass takes the view that coaching is a non-directive, finite relationship, probably with someone from outside the company, that remains confidential, but where the 'coachee' is held accountable by the coach for meeting commitments.

Where did it come from? Behind every great sports team stands a good, often vocal, coach. But when Tim Gallwey published The Inner Game of Tennis in 1972, he changed the image of the coach for ever. The idea of a questioning, challenging but supportive coach migrated from sport to business. But at firrst, coaching was an under-the-counter offering for senior execs. …

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