Magazine article Editor & Publisher

Tribune's Hay: Bring Technology to Newspaper Deliverers

Magazine article Editor & Publisher

Tribune's Hay: Bring Technology to Newspaper Deliverers

Article excerpt

THE INDUSTRY DESPERATELY needs to develop technology for the last unautomated step in newspapering: delivering the paper to the doorstep.

That was the message that the Chicago Tribune's director of circulation, Howard Hay, delivered to industry executives attending the recent International Newspaper Group annual conference in Chicago.

"In almost all areas of the newspaper, we have engineered everything. Yet, engineers and manufacturers have neglected the delivery side of our business for improvements on equipment that will help delivery in the field," he said.

Newspapers no longer can serve more demanding readers with youth carriers equipped only with a newspaper bag and rubber bands, Hay argued.

"What we need is a completely inserted newspaper to come out of our packaging departments in delivery order, by route with an address on the newspaper for delivery in a bag or package that is placed by machine in convenient containers, which can be efficiently packed, moved automatically, palletized and loaded into bulk-delivery trucks," he said.

"We have virtually no equipment designed for use in our motor-route delivery work," he added.

Too many newspapers insist that adult deliverers insert the product and make do with shopping carts and other equipment not specifically designed for their jobs. …

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