Magazine article Marketing

Marketing Mix: We'll Call You - NTL

Magazine article Marketing

Marketing Mix: We'll Call You - NTL

Article excerpt

We rang the cable TV provider to find out whether it could provide a clear picture about receiving high-definition channels.

NTL Hello, you are through to NTL. Can I have your account number or NTL telephone number please?

Mktg I'm not an account holder. I just have a query.

NTL OK.

Mktg I've been hearing a lot about HDTV recently and I was wondering what it is.

NTL High-definition television?

Mktg Yes.

NTL Basically, TV manufacturers are making higher-definition TVs using more colour pixels and things. Sky Movies 9 and 10 are now called Sky Movies 9 HD and 10 HD and are channels specifically for HDTVs. It is basically for better picture quality. It is being introduced quite slowly; I know the TVs are quite expensive.

Mktg So I would need to buy a special TV to receive it?

NTL Yes.

Mktg Is NTL offering HD channels?

NTL We will be introducing some in the future. Sky only has those two channels right now, but as soon as it brings some more in, we will too.

Mktg So, does NTL currently offer any HD channels?

NTL I think we have Sky Movies 9 and 10. …

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