Magazine article Marketing

Adwatch: Elephant.Co.UK - 'Jungle Elephant 2'

Magazine article Marketing

Adwatch: Elephant.Co.UK - 'Jungle Elephant 2'

Article excerpt

It's very sobering reviewing work that just isn't very good. Sadly, there's a lot of it out there, but what I find gobsmackingly depressing is too many of the top 20 best-remembered ads of the week are unoriginal, unfunny, badly written and don't have an idea.

Think of the hundreds of thousands, and in some instances millions, of pounds spent, the time and effort wasted (grown men and women sitting in large boardrooms for hours, discussing shirt button done up versus shirt button undone), and the insult to the consumer, who despite what research ad nauseam may tell you, actually enjoys watching great ads on telly. Ads that get talked about, ads that they can remember in detail, ads that they could give a XXXX for.

Maybe these top 20 ads increase sales (and that's obviously the main thing), but it should not be beyond the wit of the client and the agency to collaborate on work that not only shifts product and increases profile, but entertains and informs without being patronising and condescending. …

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