Magazine article International Trade Forum

Executive Forum Lessons

Magazine article International Trade Forum

Executive Forum Lessons

Article excerpt

Q What are the lessons you brought away from the Executive Forum ?

A At the Executive Forum I was surprised to hear so many countries debating their chances of becoming a back office for companies in rich countries. I would rather see outsourcing as a means to an end. It is a good way for companies in poorer countries to earn revenue and at the same time get an apprenticeship to learn how they can provide the services themselves, and ultimately be the owners of the service brands which supply the customer directly. This is the route to sustainable prosperity, not remaining forever a faceless, unbranded, low-cost, low-grade supplier to companies in the northern hemisphere.

Q In many cases the impetus is not going to come from the government, though ...

A Good point. At the Executive Forum we saw the example of two countries--Ecuador and Romania--where the nation branding initiative started from the trade promotion organization (TPO), with the aim of creating a powerful country-of-origin effect. …

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